The trailer for superstar Rajinikanth's upcoming Tamil film Kabali has already received over 10 million hits on YouTube. It would thus be an understatement to say that the audiences are looking forward to seeing thalaivar on the big screen again.
But the trailer (which you can watch above) gained an unexpected political colour on Tuesday, when supporters of the political party Dravida Munnetra Kazhagam (DMK) uploaded a version of the trailer, dubbing over Rajnikanth's powerful dialogues with their own politically-charged voice-overs that lash out at Tamil Nadu's ruling party, All India Anna Dravida Munnetra Kazhagam (AIADMK).
The video begins by the villain screaming in exasperation, "Who is DMK?!"
Then, it cuts to a close-up of Rajinikanth's face, with a tweaked voice-over describing what DMK 'stands for' followed by a collage of all the 'progress' Tamil Nadu saw during its regime.
According to Economic Times, the DMK campaign team said that the official campaign of the party had nothing to do with the edited version of Rajinikanth's film teaser.
"Yes, we were aware of someone having released an edited version of the teaser supporting the DMK but we had nothing to do with it," they told ET.
A News18 report says that the video was taken down after it faced severe backlash — especially from Rajinikanth fans. But obviously, there still are hundreds of copies of the 'fake' campaign making rounds on social media.
Kabali, slated to release in July, is the 65-year-old actor's first film since KS Ravikumar's Lingaa (2014), which had performed below-par at the box-office. It is his first time working with Pa. Ranjith, who is a young director best known for critically acclaimed entertainers such as Attakathi (2012) and Madras (2014). Shot largely in Malaysia, Kabali has reportedly cost approximately ₹100 crore to make.
Contact HuffPost India
Also see on HuffPost: