02/05/2016 4:06 PM IST | Updated 15/07/2016 8:26 AM IST

This Canadian Start-Up Wants To Sell Canned Mountain Air In India

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Auto-rickshaws kick up dust as they travel near the Delhi city boundary in Faridabad, Haryana, India, on Friday, April 8, 2106. The odd-even car rationing plan is scheduled to return on April 15 as Delhi Supreme Court is also set to hold a hearing regarding the large vehicle diesel ban. Both measures are aimed at curbing emissions in the world's most polluted city, according to a 2014 World Health Organization database. Photographer: Prashanth Vishwanathan/Bloomberg via Getty Images

With pollution levels rising in India, especially in New Delhi, which is ranked number one on a WHO list of cities with the foulest air, there comes a breather.

A Canadian company is all set to sell in India fresh air bottled from a national park in Alberta from this year May, according to a report in the Hindustan Times. The Edmonton-based start-up -- Vitality Air -- will sell the product available in 3-litre and 8-litre cans, with twin-packs costing between Rs 1,450 and Rs 2,800.

ALSO READ:Make No Mistake, Odd Even II Was A Failure

Earlier this month, Delhi government rolled out the Odd-Even II rule scheme to cut down the pollution levels in the national capital.

In a second attempt to bring down the pollution levels in New Delhi, The Supreme Court on Saturday also refused to extend the deadline for conversion of diesel taxis into CNG. Last year, in a desperate bid to cut pollution levels in the national capital, the apex court had banned registration of luxury diesel cars until March 31, 2016.

ALSO READ:No Diesel-Run Taxis In Delhi

The company made headlines in Canada in 2015 after it launched its product in China, where smog levels are quite high. It had a huge demand in the Chinese market with its cans of mountain air.

Vitality Air’s founder Moses Lam said he found a distributor in China and now covers seven cities, including Beijing and Shanghai, and has shipped nearly 12,000 pieces to that country.

"The product consists of compressed air, breathed in through a mask, and comes in two flavours — Banff and Lake Louise. Banff in Alberta is a national park and a popular resort", Lam said.

“We suck up all the air in Banff, about 150,000 litres every time and it takes about 40 hours,” Lam told Hindustan Times.

The users of bottled air included pregnant mothers, corporate executives, and even students preparing for examinations. And now they are waiting for the product to hit the markets of pollution-hit India and if the concept will be a success or not.

The test marketing of a hundred bottles of the air will start soon, including setting up kiosks in malls, said company official Justin Dhaliwal.

Here's their website -- vitalityair

The product:

We're hopeful.


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