25/11/2015 5:54 PM IST | Updated 15/07/2016 8:25 AM IST

Bee Tee Dubs, The Amul 'PK' Ad Is Not A Taunt At Aamir Khan, Nor Is It Fake


Indian dairy cooperative Amul's polka-dotted mascot has been doing the rounds all day on social media, as the latest taunt to Aamir Khan's comments on intolerance in India:

One could certainly argue that it fits the sentiment, given the PK actor's recent remarks at the Ramnath Goenka Awards on Monday evening, where, Aamir on addressing intolerance in India, said that his wife wanted to move out the country for the kids' safety.

Also Read: My Wife Wants To Move Out Of The Country For Kids' Safety: Aamir Khan Joins Voice Against Intolerance Debate

As much as several people out there, including a a celebrity blogger (who updated their story after this was posted, but here's a screen shot below) and a reputed publication, would like to believe that this is some clever punning on Amul's part -- the brand is, after all, reputed for its hilarious ad campaigns -- the harsh reality is that this advert was actually released ahead of the release of the Aamir Khan's movie PK last year to mark a different controversy: the movie's unique poster that featured a nude Aamir Khan, covering his genitals with only a boom box created headlines across the country, which was an opportunity the dairy cooperative's ad writers could not miss.

Screenshot of story on Indian blog prior to correction:

On the other hand, Amul clearly felt that it did have a punning reputation to fulfil. Which is why the company released this illustration that actually adopts another of Aamir's hits to make a point:

Amul Topical: Angst and anger over actor’s comment! #AamirKhan

Posted by Amul on Wednesday, 25 November 2015

Quite punny.

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