24/11/2015 5:08 PM IST | Updated 15/07/2016 8:25 AM IST

Aamir's Intolerance Remarks Lead To Consequences For Snapdeal

Bloomberg via Getty Images
The website is displayed on a laptop computer in an arranged photograph in New Delhi, India, on Thursday, Aug. 21, 2014. India doesnt allow foreign-controlled companies to sell products online. Thats led web retailers such as the local Snapdeal to a different model than the one pioneered by Amazon: they operate online marketplaces and local traders sell goods in a $3 billion e-commerce market. Photographer: Kuni Takahashi/Bloomberg via Getty Images

Aamir Khan's comments on intolerance in India and of a 'fear' that had seeped into his family, has sparked a political and filmy firestorm with several co-actors and politicians suggesting that Khan was scaremongering. However, an unlikely casualty of the superstar's comments is e-commerce giant, Snapdeal, who have signed Khan on as brand ambassador.

Also Read: An Open Letter To Aamir Khan

Tweeples who haven't quite taken to Khan's remarks have threatened to uninstall the Snapdeal app from their phones or to discontinue using the portal for shopping.

Aamir Khan, while no stranger to making political statements, hasn't yet spoken about recent, 'intolerance' incidents involving Hindu groups and the Shiv Sena, unlike colleague Shah Rukh Khan. Aamir's second cousin is Rajya Sabha MP Najma Heptullah, who is also a former vice president of the BJP. He has earlier supported activists associated with the Narmada Bachao Andolan around the release of his filmFanaa, which led to the Gujarat government banning the film in theatres. He has also hinted at the complicity of the Gujarat government during violence in Vadodara in 2006.

However his last interaction with the government has been one of bonhomie. Khan met Modi days after he was sworn in as the Prime Minister around his social documentary show, Satyamev Jayate.

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