12/10/2015 4:28 PM IST | Updated 15/07/2016 8:25 AM IST

This New Advertisement Featuring The Great Khali Will 'Crack' You Up

With great strength, comes great responsibility. One of the major reasons being, if you're not careful, you'll probably break down your own house!

Just like Dalip Singh Rana, aka the Indian Hulk here.

Cement manufacturers Ambuja Cement hit the nail on the head with this ad campaign (that is currently going viral on social media) to showcase the strength of their cement. They unfurled a hilarious conundrum showing the unfortunate wrestler's troubled family's woes: the WWE champion might be appreciated for his strength in the ring, but it also renders him incapable of letting the walls of the house remain intact.

The commercial hits all the right notes, with hilarious visuals as the 7'1" wrestler punches holes through walls, falls through ceilings, and leaves cracks everywhere. Until, this 'helpless' man discover the right brand of cement that's a formidable force even for the Great Khali (as Rana is also referred to).

Watch the advertisement above. It's definitely all it's cracked up to be.

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