THIRUVANANTHAPURAM -- In a bid to attract European tourists, Kerala organised a roadshow in Poland highlighting the state's pristine beaches and importance of ayurveda in the field of medicine.
Kerala Tourism Department organised the show in Warsaw yesterday, drawing a large number of visitors and representatives from the domestic outbound tourism sector.
"Poland is today considered Europe's growth champion. We are confident that our entry into the outbound tourism market of Poland will be a catalyst for attracting travellers from East Europe," Kerala Tourism Minister A P Anil Kumar said in a statement
"With its vast geography, diverse culture and a fast growing economy, East Europe is a very important market for tourism," the minister added.
Kerala Tourism Director P I Sheik Pareeth led the state delegation at the Warsaw roadshow held at Mamaison Hotel Le Regina. India's Ambassador to Poland and Lithuania, Ajay Bisaria, was the chief guest at the function.
"We received tremendous response from the travel and tourism trade representatives based in the Polish capital and they were all very eager to know about Kerala," Pareeth said.