The much-coveted Eid release date next year is a big one, with Shah Rukh Khan starrer Raees slated to release along with Salman Khan starrer Sultan. This is being called a "massive clash" by many, given their star power, and an unusual event. Usually, according to convention, the Eid release is a Salman Khan affair while Shah Rukh's films usually release around Diwali.
The teaser of 'Raees', directed by Rahul Dholakia
However, Shah Rukh himself is largely unfazed by the hoopla around this development, according to a Hindustan Times interview. “There is no issue... Let them also release. It’s very simple: their distribution and production offices feel their film should release on Eid, while my distribution office feels that ours is designed for Eid. So, we both have decided [on the same date], but there’s no clash the way it’s being made out to be,” he told HT.
Explaining that with approximately 300 Hindi films releasing a year, there are bound to be clashes. "The idea is to do our best and wish the other person also the very best,” he was quoted as saying.