Chocolates, dresses, and mobile phones are in sudden demand, and with good reason. After all, Raksha Bandhan — the Hindu festival where every sister ties a rakhi to her brother's wrist and feeds him sweets, and the brother pledges to protect her from every peril — is a great time for sibling revelry and copious gifting.
With the popular festival just around the corner — this Saturday, August 29 — here's a new video by Post Pickle, that beseeches the brothers in India to stop using the very popular Hindi cuss word b***c**d, one that literally degrades and belittles their relationships with their sisters.
With Raksha Bandhan just around the corner, will Indian brothers let go of their most popular gaali as a present for their sisters?
Contact HuffPost India