This is a video of men dying their armpits. It doesn't pretend to be anything else. Is it a video about the therapeutic benefits of confusing air conditioners with hair conditioners? No. Is it a video of babies laughing to pictures of industrial glassmaking? What, no. Why would it be?
This is a video of men, holding up their arms, bleaching their armpit Van Dykes and dyeing them to opera music.
Their preference of colour still remains a mystery, but most social scientists would agree that it's most like likely the hues of their favourite Ninja Turtle's mask.
But nothing can contain the excitement of these otherwise hairless gentlemen as they participate in this daring display of follicular angst.
Why are they doing this? Because some girls did it before them. On Instagram. And they too embraced it with the same fervour.
This bold experiment pulls no punches. But the results, are as startling and world changing as you'd expect a video about men dyeing their armpit hair to be.
This, despite the fact that literally zero Ninja Turtles wear a yellow mask.