Addressing the nation over the radio on Sunday, Prime Minister Narendra Modi launched a nationwide social media campaign for fathers and daughters to take selfies together, and post them on Twitter with the hashtag #SelfieWithDaughter.
Modi promised to retweet the Twitter messages with the best tag line as part of his 'Beti Bachao, Beti Padhao' (Save your Daughter, Teach your Daughter) campaign to save the Girl Child in India.
Speaking on the ninth edition of "Mann Ki Baat," the radio program in which Modi shares his thoughts with the nation, the prime minister expressed his concern about the declining sex ratio in several districts of India.
Modi talked about Sunil Jaglan, the sarpanch of Bibipur village in Haryana, who organised a 'Selfie With Daughter' contest for WhatsApp.
Haryana, which is plagued by widespread female foeticide, has one of the worst sex ratios in India.
"Usually we don't see many pictures of daughters in people's house. The objective of the contest is to increase importance of daughters in their homes. Clicking selfies is the latest craze, so we decided to hold this contest to encourage parents to take pictures with their daughters," said Jaglan, earlier this month.
On Sunday, Modi also said that Indians should celebrate Raksha Bandhan in August by enrolling the women, who work in their home and fields, in social security programs which the government has recently launched.
The Jeevan Jyoti Bima Yojna life insurance scheme is a one-year cover for Rs2 lakh at a premium of Rs330, and Pradhan Mantri Suraksha Bima Yojana accident insurance scheme is Rs2 lakh for accidental death and full disability at a premium of Rs11.