Social media users are sharing a photo, presumably of a newspaper advertisement by Nestle, asking 'Maggi customers' to return their unopened noodle packs if they wished to. Anyone who has grown up in India and lived away from home for a while would know what this means.
The outrage was immediate. Because who would want to give up their last packet of Maggi?
Nestle asked customers to fill a form if they wanted to return the Maggi packets they still have at home.
“Our company representative will get in touch to collect these MAGGI Noodle packs and reimburse you the value of the collected packs,” the ad said.
— Naresh Gupta (@googlegupta) June 18, 2015
— Maggi India (@MaggiIndia) June 19, 2015
And some were happy with Maggi's move.
— NG (@NamanGarg26) June 18, 2015
According to a report, following the ban, Maggi lovers have been going from shop to shop hunting for the snack.
Nestle withdrew all varieties of Maggi noodles on June 5, after the Food Safety and Standards Authority of India (FSSAI) banned the snack, calling it "unsafe and hazardous”.
The withdrawal came amid country-wide scrutiny on Maggi for high content of monosodium glutamate (a taste enhancer) and lead in some samples.
Maintaining that the noodles are safe, Nestle has challenged the ban in court. However, it has to continue with the withdrawal of Maggi noodles until a verdict is reached.