You’ll soon be able to send essay-length Direct Messages on Twitter. Twitter announced the removal of the 140 character limit from DMs on Wednesday.
We're removing the 140 character limit in DMs this July. If you are a developer, check out API documentation here: https://t.co/G5I3LmxLG6— Sachin Agarwal (@agarwal) June 11, 2015
The news was announced by Sachin Agarwal, Product Manager for Direct Messages at Twitter, in which he included recommendations to third-party apps and services to take advantage of the feature. “One change coming in July that we want to make you aware of now (and first!) is the removal of the 140 character limit in Direct Messages." he wrote. Public messages on Twitter will still carry the 140 character restriction.
The feature is likely to be a big hit amongst corporate brands and public figures, who use DM feature as a mass communications tool. PM Narendra Modi had recently used Direct Messages to reach out to millions of his followers on completing his first year at office.
Back in April, Twitter had rolled out a feature that lets anyone send you a Direct Message.
The new changes seem to indicate that Twitter has aspirations for becoming a messaging platform, much like Facebook Messenger and WhatsApp. Both the Facebook-owned messaging apps have clocked over a billion downloads on Google Play, while Twitter had reported 288 million monthly active users in its latest quarterly filing.
Twitter on Wednesday had announced that its CEO Dick Costolo will be stepping down effective July 1, with co-founder Jack Dorsey coming in as interim CEO.