29/05/2015 5:45 PM IST | Updated 15/07/2016 8:25 AM IST

Flipkart's Sachin Bansal To Snapdeal's Rohit Bansal: Don't Blame India For Your Failure To Hire Great Coders

MANJUNATH KIRAN via Getty Images
CEO and Co-Founder of Flipkart, Sachin Bansal addresses the media during a press conference to announce Myntra's transition to an 'app only' platform, in Bangalore on May 12, 2015. Myntra, e-commerce platform for fashion and lifestyle products will become a mobile app only 'etail' business from May 15, targetting 5 million app downloads in the next four months. AFP PHOTO/ Manjunath KIRAN (Photo credit should read Manjunath Kiran/AFP/Getty Images)

Flipkart CEO and co-founder Sachin Bansal took exception to a remark by rival co-founder, Snapdeal's Rohit Bansal, who had said that his company is not finding enough programmers in India who are of the quality that his company needs.

Bansal responded on Twitter saying the ability to hire good coders was a function of a company's culture and the challenge it is able to offer them, and it was pointless to blame India for the problem.

Flipkart, India's biggest e-commerce company, is locked in a fight to gain more customers in a fiercely competitive Indian market that also has Amazon and Snapdeal. The two Bansals are not related.

Rohit Bansal had said in an interview with the Wall Street Journal that India has many people with digital skills but they are specialised to create off-the-shelf software to build and maintain systems for clients, rather than for building their own product.

“If you think about the landscape in India, not too many product companies got built here,” said Rohit Bansal in the interview. He cited that as the reason why Snapdeal, which raised $627 million in its latest round led by Softbank, was looking for talented programmers outside India, mainly in the United States. It needs better software and skills to analyse customer behaviour data to make sure it can stay competitive.

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