16/05/2015 4:54 PM IST | Updated 15/07/2016 8:25 AM IST

Airtel Starts 4G Trial In Mumbai; Partners With Flipkart And Samsung

An Indian pedestrian talks on his cellphone while walking past advertising for a telecom service provider in Mumbai on April 17, 2015. India's telecoms regulator launched a consultation in March 2015 to determine new rules surrounding net neutrality, which the United States recently enshrined in law. Indian telecom operators say they are losing voice and text revenue to Internet applications that allow users to communicate at much cheaper costs. India has an estimated 185 million mobile Internet users according to a 2013 report by Mobile Landscape Survey, a US-based market research company, making it the world's third-biggest market after US and China. AFP PHOTO/ Indranil MUKHERJEE (Photo credit should read INDRANIL MUKHERJEE/AFP/Getty Images)

NEW DELHI -- Telecom major Airtel today started trial of 4G service in Mumbai and has partnered with Flipkart to sell the service bundled with the devices of brands like Xiaomi, Motorola, Lenovo, Asus and Huawei.

The company has also partnered with Samsung India.

Under the partnership with the South Korean handset maker, both the companies will promote each others' 4G offerings at their respective outlets.

On 4G trial in Mumbai, the company said the service will be offered to its existing 3G customers at 3G rates.

"We want our existing customers to be the first ones to enjoy the Airtel 4G experience and are offering them a free upgrade to Airtel 4G at the same price as 3G," Gujarat Ashok Ganapathy Bharti Airtel CEO for Mumbai, Maharashtra and Goa said in a statement.

The company will use the trial to gather customer feedback about the quality of its 4G service.

Meanwhile, Samsung is looking at launching new core prime 4G mobile smartphone in Airtel 4G markets.

Bharti Airtel will also soon bundle its 4G sim with devices of brands like Xiaomi, Motorola, Lenovo, Asus and Huawei to be exclusively sold at Flipkart.

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