We know that the average Delhi dweller has something of an experimental palate, but will they go for this? After causing much excitement in Japan, the black burger has reportedly hit the Indian market.
South African food chain Barcelos (that has set up base in expat-concentrated Khan market) has introduced the black burger as part of its menu, borrowing from Burger King's Black Kuro Burger: the buns were blackened with bamboo charcoal, while McDonalds used squid ink says the report.
Rohit Malhotra, GM operations of Barcelos India in an interview with Economic Times revealed that the restaurant has used yellow, blue and red food colouring to create its own variant. "Someone had to introduce it here and we did it," he says. "
"It is very beautiful to look at and during our introductory tasting session, people loved it. Till now, they had only seen it on the net."
While the burger's unique hue has caused much initial excitement, we're not sure if it will generate this sort of reaction
One can't help but wonder if this is just another extreme trend that will black out soon. All we can say is, Bun appetit to those who're going to try it.