24/03/2015 2:58 PM IST | Updated 15/07/2016 8:25 AM IST

Gulshan Grover Campaigns For PETA...Surrounded By Scantily Clad Models

LOS ANGELES, CA - FEBRUARY 19: Gulshan Grover attends the The Miss Duniya Global Pageant Launch Party at Sofitel Hotel on February 19, 2015 in Los Angeles, California. (Photo by Amy Graves/WireImage)
Amy Graves via Getty Images
LOS ANGELES, CA - FEBRUARY 19: Gulshan Grover attends the The Miss Duniya Global Pageant Launch Party at Sofitel Hotel on February 19, 2015 in Los Angeles, California. (Photo by Amy Graves/WireImage)

He's a baaad man.

Gulshan Grover, one of Bollywood's most well-known villains, is part of a new PETA (People For Ethical Treatment Of Animals) campaign against leather. As part of this campaign, he will be seen urging people people to use faux-leather or 'pleather', which is a synthetic version of the material that does not involve the use of animal hide.

The image, which shows the 59-year-old actor surrounded by — quoting from their press release — "five scantily clad Hollywood beauties grabbing at his faux-leather jacket." Aside from being a feminist's nightmare, which arguably every PETA campaign is, this is also the most unintentionally hilarious thing we've seen this week.

We're just going to leave this here.

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