21/02/2015 3:27 PM IST | Updated 15/07/2016 8:25 AM IST

Amazon India And Flipkart Have An Epic Battle Of Swag On Twitter

Bloomberg via Getty Images
Flipkart's application is displayed on an Apple Inc. iPhone 5c in an arranged photograph in Hong Kong, China, on Wednesday, May 21, 2014. Flipkart, India's largest online retailer, will buy competitor, according to people with knowledge of the talks, to gain a business with higher margins and strengthen its position in the local market against Inc. Photographer: Brent Lewin/Bloomberg via Getty Images

An image circulating on Imgur presumably showing the reception area of a Flipkart office with packages stacked in a corner that have Amazon India printed on them, has sparked a game of one-upmanship on Twitter between two of India's biggest e-commerce sites.

The photo suggests that employees of Flipkart ordered goods from their rival e-tailer. In the competitive world of e-commerce that is of course an oversight that needs a prompt and fitting response, preferably over Twitter so that the rest of the universe can join in and have their say on this very urgent matter.

The Imgur post that started it all.

Shots fired!

The Flipkart response was acerbic, to say the least.

To which Amazon India replied with no small amount of swagger.

How can Flipkart NOT respond to that? It did. We can expect news of their engagement any moment now.

We loved it of course.

Some wished this banter would never end. They wanted to involve more people.

Last heard, the body count was zero. Let's hope Flipkart and Amazon India got that drink.