11/02/2015 3:44 PM IST | Updated 15/07/2016 8:24 AM IST

5 Popular Myths About Nose Jobs In India Conkered

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The snout of a Large Black heritage-breed pig is seen at independent free-range Jonai Farms and Meatsmith in Eganstown, Australia, on Monday, Sept. 29, 2014. The world may need an extra 1 billion tons of cereals and 200 million more tons of livestock products every year by 2050 as the global population grows to 9 billion from 7 billion, according to a 2011 report by the Food and Agriculture Organization of the United Nations. Photographer: Carla Gottgens/Bloomberg via Getty Images

Indians need to face the truth: we aren’t happy with our noses. According to Dr Mohan Thomas, medical director of The Cosmetic Surgery Insititute Private Limited, Mumbai and Founder President of the Indian Society of Cosmetic Surgery, 60 per cent of the Indian cosmetic surgery market is dominated by rhinoplasty — in layman’s terms, nose jobs.

The Times of India quoted a 2010 survey of the International Society of Aesthetic Plastic Surgeons where India ranked fourth in the world for rhinoplasty, cornering 11.5 per cent of the market.

It’s not just about vanity either. “The reason for such a high percentage is that one-third of these surgeries are revision rhinoplasties,” adds Dr Thomas. The report also said that 55 per cent of the nose jobs surgeons get are those that have gone wrong in the first place, but are hushed up because patients are apprehensive about the social judgement that still influence cosmetic surgery in India.

Cosmetically altering the appearance is a practice still largely uncommon in India and these surgeries can cost anywhere between Rs 40,000 to Rs 2 lakh.

However, a rhinoplasty is more than just skin off your nose. Especially if it is a corrective procedure that can take double the amount of time a normal nose job would take in the first place. Here are a few myths that Indians need to know before they decide to opt for that new nose.