A combination of modern farming techniques and savvy marketing of cauliflower seeds is providing a large number of youth in Vaishali district, Bihar, a lucrative livelihood. It's also halted the migration of people away from villages.
By Mohd Imran Khan*, Vaishali, Bihar
Rakesh Kumar, an educated youth in his late 20s, is neither keen for a government job nor is he willing to migrate out of his village in search of a job. His income from "brand quality" cauliflower seed farming is more than adequate for a good living.
Rakesh, a postgraduate, is not alone. There are over a dozen educated young people in Chakwara village in Bihar's Vaishali district who have made cauliflower seed farming their main source of livelihood. Indeed, this has turned this poverty-stricken village into a prosperous one. Chakwara is a striking example in rural Bihar as out-migration to earn a living is common all over the state.
Villagers don't have to leave their family to migrate outside Bihar in search of a job. The income from a seed business is adequate for a good living. Sanjiv Kumar, seed farmer
Rakesh's family own only 10 katha of land (one-third of an acre) but he has taken nearly 4 acres of land on lease for seed farming. "Most seed farmers like me have small landholding of their own and have taken land on contract for seed farming near the village and at different places," he told VillageSquare.in. Rakesh said his family earns at least ₹1 lakh per bigha (1.6 bigha equals one acre) of land through seed farming. "We are happy as income from seed farming is more than we can earn by doing a job," he says.
Like Chakwara, there are dozens of villages in Vaishali, particularly in the Hajipur, Lalganj, Mahua and Mahnar administrative blocks, where hundreds of villagers are cultivating cauliflower seed and selling across the country under different brand names such as Green Seed, Baijnath Seed, Jawahar Seed, Anand Seed, Raj Raatan Seed, Grow Seed, Krishna Seed, New Bharat Seed, Solar Seed, Krishna Seed, Sanngeeta Seed, etc.
"There are more than 100 branded seed companies in different villages in Vaishali. They are either selling seeds directly or through small and big traders in this field across the country," Sanjiv Kumar, a resident of Chakwara and the man behind innovative and high-tech seed farming and its branding, told VillageSquare.in.
Sanjiv, in his mid 30s, said people engaged in seed farming have been selling their seed brands from ₹3000 per kg to ₹10,000. "It all depends on the branding. I am selling my brand of Green Seed at ₹5000 per kg," he said.
Like others in Chakwara, Sanjiv said that as he did not own enough land but started contract farming to grow cauliflower seed. Similarly, in villages like Shahpur and Purkhauli in Lalganj block, and Rasoolpur in Mahua block, farmers have taken land on contract for seed farming.
Ratan Kumar Singh, another cauliflower seed farmer, said he earns over ₹5 lakh every year from his seed farm after spending on labour, pesticides and other things. "I, along with my brother Raj Kumar Singh have 6 bigha of land. Our main cultivation is cauliflower seed. Our brand is Raj Ratan seed and we sell it to traders in Uttar Pradesh, West Bengal, Punjab, Himachal Pradesh and other states." Ratan, in his late 30s, said every seed farmer has his own brand.
Annadata Krishak Club
Another villager, Sunil Kumar, who is in his late 50s, said the seed-farming situation has changed since 2005 after a group of villagers led by youth like Sanjiv formed the Annadata Krishak Club. Earlier, few people were in traditional seed farming. Now from Konhara ghat to Biddupur, a stretch of 30 km, seed farming is blooming and has become a cash crop. "We cultivate and produce seeds of tomato, brinjal and chilli but the main focus and business is cauliflower seed. It has given us name, fame, and money," he said.
Sanjiv said villagers in Chakwara and dozens of other villages prefer seed farming to any job. "Seed farming is more lucrative than a job for villagers. They don't have to leave their family to migrate outside Bihar in search of a job. The income from a seed business is adequate for a good living," he told VillageSquare.in.
Many families in Chakwara and neighbouring villages like Jodhpur, Rambhadra, Meenapur, Jhadua, Nawada Khurd and Senduari have become affluent thanks to seed farming. It is the seed economy that changed the face of the villages and mindset of villagers, particularly the youth. "Good income from seed farming has open new paths for village youth to earn a livelihood at their native place instead having to migrate," Sanjiv said.
We have increased yields of cauliflower seed by taking training, improving its quality and size. We've developed new marketing techniques to brand and sell the product. Sanjiv Kumar, seed farmer
Cauliflower seeds from Chakwara and other villages in Vaishali have made their own name and brand across the country. Sanjiv, who has received several awards for his innovation in seed farming, said youths of Chakwara and other villages that have adopted seed farming on a large scale are no longer interested in other jobs. "In seed farming, opportunity and income are better than any other job."
Sanjiv recalled that the situation was bad in Chakwara even a decade ago. "I along with a group of unemployed educated youths set up Annadata Krishak Club (in 2005) with the help of NABARD (National Bank for Agriculture and Rural Development) and Bank of India and started seed farming in a new pattern with scientific training and a high-tech approach," he said.
Initially, 24 farmers were trained in the cultivation of cauliflower seed by the Indian Institute of Vegetable Research, Varanasi. "So far, hundreds of farmers have been trained," he said. There are now 25 registered members of the Annadata Krishak Club in the village. "We have worked on increasing yields of cauliflower seed by taking training, improving its quality and size. We've developed new marketing techniques to brand and sell the product across the country. The internet also helped us," Sanjiv said.
During the ongoing winter season, particularly in January, farmers were cauliflower seed farming across hundreds of acres. Usually, farmers sow cauliflower in July and sell the vegetable by November-December, leaving one-third of the crop for growing seeds. The seed is harvested during February and March. A katha (1361 sq ft) yields 7-8 kg of seeds. Chakwara grows the seeds in over 100 acres of land.
Mohd Imran Khan is a Patna-based journalist.
This article was first published on VillageSquare.in, a public-interest communications platform focused on rural India.