Purists can roll their eyeballs as much as they may like. But clearly a new future is at our doorstep. Yes, even in India. The word, the original written word, is definitely not dead or irrelevant. But it is certainly stepping with the times, learning to interact and collaborate, shorten or lengthen, become singular or multi-format. It is creating new experiences for a new generation of readers, news consumers and online learners.