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The definition of what constitutes entertainment has not changed that much over the years. Genres such as comedy, drama, horror and romance exert as much of a hold over the audience as they ever did....
Only those VOD players operating with a robust revenue-generating business model, and who are sentient to what their viewers want and who have forged strong partnerships will thrive while the rest will be weeded out.
Netflix's much-anticipated foray into India is here, a big addition to the company's empire of 190 countries and counting. Netflix also reports that it has added more than 17 million subscribers in just 12 months. But while this underlines the growing popularity of the video on demand (VOD) market across the globe, will Netflix will be able to replicate its success elsewhere in India?