They denied accusation of aggressive accounting for product development expenses.
MUMBAI -- Tata Motors has been unable to shut down the loss making small car Nano due to "emotional reasons" and doing so would also stop the supply of "gliders" to an entity that makes electric cars...
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Relationship status: Complicated.
The car's dismal performance proved that marketers should never undermine the role of human psychology while crafting their strategies. Our societal norms do not allow the ego of a man to drive around in a cute Nano -- it makes a lot more sense for the car to go for a novel (albeit risky) gender-based segmentation in the face of competition such as the recently launched Renault Kwid. Nano's future lies in becoming a symbol of "woman power", much like what the Scooty brands accomplished.