The Rare And Precious Dustbins Of India

It is nobody's wish to litter the very street they live on. Neither is it anyone's dream to carry a banana peel for miles before catching a distant glimpse of an overflowing bin. Public dustbins are a vastly understated commodity -- a fact that must be duly recognized.
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The Real Reasons Why Swachh Bharat Is Floundering May Surprise You

Religion, caste and culture have an important role in determining whether any particular individual is likely to use toilets. Our research demonstrates that Muslim households are 5.4 times more likely to use a toilet than Hindu ones. Even Christian households are 1.3 times more likely to adopt a toilet in comparison to their Hindu counterparts. Hindu households have the lowest coverage of sanitation facilities in comparison to other religions.
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We Need Transformational Leadership, Not Style Without Substance

It is extraordinary how quickly we believe smart slogans. Advertising and marketing is based precisely on the ability to win subscribers and getting them hooked through language and packaging. Prime Minister Narendra Modi has understood this all too well. When he spoke of acchhe din, he struck an immediate chord through the contrast with the previous four years. Similarly, his call for "Swachh Bharat" and "Digital India" resonated across socio-economic classes. People were hooked. This was political marketing at its best. His "Make in India" was cast in a similar mould.

How Saas-Bahu Serials, Bigg Boss Could Build Swachh Bharat, Digital India Brands

General entertainment shows could reflect the messages of social impact missions like Make in India, Digital India and Swachh Bharat through very subtle in-programming. What if Taarak Mehta and his family were shown picking up rubbish in a scene? What if a Bigg Boss contestant got nominated for eviction for lack of hygiene? Such messaging could seep in slowly and unconsciously highlight positive behaviours and discredit negative behaviours. Over time, new beliefs could shape new societal habits.
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Toilets, Toilets Everywhere: Plumbing The Depths Of India's School Sanitation Puzzle

Toilets in schools are being dished out like paani puris at a busy market on a Sunday evening. Analysis of Swachh Vidyalaya campaign data reveals that in the 15 days between 27 July and 11 August, 2015, approximately 89,000 school toilets were constructed. Expectedly, the government has engaged in arthritis-inducing backslapping at having constructed 5933 school toilets per day. And predictably researchers and sanitation professionals are viewing these numbers with suspicion.