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It has become easier than ever to get into the e-commerce space. However, the fast majority of e-stores fail. It has become a tough task to gain the attention and loyalty of buyers, who along with attractive deals are also looking for a seamless and hassle-free shopping experience. Many companies don't succeed because they make the following six fatal mistakes.
I often meet wannabe entrepreneurs who want to quit their jobs and do something cool. They believe that entrepreneurship provides a romantic path to freedom, an escape from the monotony of being a worker bee. There might be some truth to these visions, but the purpose of this article is to share some perspective - based on my own experiences - on what not to do when you are starting up and how not to get carried away. Here are five common fallacies that could spell trouble for your business.