Recently a shrink friend of mine forwarded me a message revealing the top 10 most successful "gurus" in India. They were ranked based on their number of followers and their net worth. Spirituality has become big business where we get to pick and choose our leaders. Besides, unlike trying to get into a college, there is no stress in applying for a programme - you can be pretty sure you'll get admission. Perhaps that is what makes shopping for spirituality so mentally satisfying.