Suppose we had a Rajasthani woman's face with a caption of "I am Rajasthan, I am ready". Would that be odd? Is it almost impossible to imagine that scenario? Perhaps yes. For one, how could they have the image of a woman, with her head held high looking straight at the camera, when the majority of Rajasthani women are duty-bound to remain submissive and behind the veil? Secondly, how would it do justice to the gravitas of the Resurgent Rajasthan mission?