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You have a great startup, and now you want more and more people to talk about it. Wait a minute... think! There are literally hundreds and thousands of you. Startups seem to be growing at almost the s...
There are lot of questions related to PR (Public Relations) that that often pop up in the minds of startups. So, in the simplest possible format, I have made an attempt to answer a few. What is PR? PR...
NEW DELHI -- BJP and Congress today hit out at the AAP government for hiring a Public Relation agency to publicise its works, saying it was "wasting" public money for "image makeover". Ajay Maken, pre...
"Yay!" shouted a colleague. "We just got mentioned in the Insta# post of xxx blogger. I am just waiting for the FB post next." Four years ago, when I was at the helm of work in PR, this surely wasn't category A media for clients. Even today I'd like to believe it is not, but I am open to debate.
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Batman v Superman: Dawn of Justice was one of the most anticipated movies of 2016, and rightly so. It's not every day that two superheroes feature in the same movie, let alone fight each other. So I thought I'd try to differentiate between PR and advertising using these characters as references.
As I crawl back to corporate life, I find myself reflecting on the three years' gap I took. Prior to these three years, my life was like that of any busy working woman trying hard to strike that balance. I never questioned the long hours at works--servicing big brands and being part of pitches and launches was the agenda then. But after all these years of working, there was a strong 'inner' call to slow down.