PHARMACEUTICAL INDUSTRY

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Why Snakes Should Matter To The Make In India Mission

One risks being mocked for juxtaposing snakes with the "Make in India" initiative which recently was spoken of in the same (albeit a bit laboured) breath as Apple Inc. Inspired by 'pop patriotism' many Indians are eager to sever from popular imagination any associations India has with snakes. But of course, snakes aren't going anywhere. Just because snakebites hardly occur in the posh neighbourhoods of Lutyens' Delhi or the cosy newsrooms of media-houses doesn't mean they have disappeared from India.