PACKAGED FOODS

Reuters

Meri Maggi, A Curious Tale of Brand Loyalty

Maggi has been a cult, not a mere instant noodle. Way back in the 80s, it brought to the Indian palate a new taste and boy did we fall for it! The 2-minute noodle created a bond that no other brand in its category, or even across categories of instant food, could build. Maggi is to instant noodles what Xerox is to photocopies, where the product and brand have become synonymous.