Online Advertising

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What Buy Buttons On Display Ads Can Do For Brands

The online advertising industry has for several years been faced with the challenge of how to distinguish between user intent and actual conversion. Until recently, the model has stayed the same: impression, intent, click, landing page, and purchase. The issue has always been in the steps impeding a consumer from getting to the point of conversion. However, this challenge is today being addressed with the integration of smart data and the provision of secure Buy Now buttons on display ads that eliminate several steps between impressions and purchase.