Ms Dhoni

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What Anupam Kher Should Learn From MS Dhoni About Responsible Brand Endorsement

Just this month, Indian skipper Mahendra Singh Dhoni called off his deal with real-estate group Amrapali as their brand ambassador. Reason: the miffed residents of realtor's Sapphire project in Noida launched a campaign on social media requesting the cricketer to either disassociate himself from the brand or ask them to complete the pending work as promised. Dhoni set the right example by dumping the brand and also assuring people that he'd take up the matter with the company. Now, take the conduct of Anupam Kher...

BCCI And IPL Need To Clean Up Their Act -- Cricket Australia Can Show Them How

The IPL, to me, is a sporting circus synonymous with brand endorsements, Bollywood stars and drunken after-parties. Throw in a raft of "match fixing" allegations, corruption-prone officials, and banned franchises, and there you have it -- Brand IPL at its inglorious best. A perfect recipe to bastardise a popular sport. The most disturbing part is that the BCCI seems to be content with such a projection of the IPL to the rest of the world.