MOBILE PAYMENT

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How Mobile Payments Can Transform Consumer Experience

Let me start with a personal confession. For the very first time in my life, I used Uber in June 2015. Why? Out of sheer necessity. Needless to say, after one experience as a user I've become their advocate and fan. All it took was 39 minutes of my time, from mobile app download to destination. What was it that appealed to me so much in a 39-minute interaction?