MOBILE APPS

How Chatbots Are Spelling Out The Future Of Messenger Apps

Chatbots are AI-driven computer virtual chat agents that interact with users by mimicking human conversations; they are deployed in messenger apps where they solve textual queries initiated by end-users. Research indicates that people are using messaging apps more than social media, so there is vast scope of success for chatbots. There is even a significant rise in the use of messaging apps to strike up conversations with potential businesses or consumers -- a phenomenon called conversational commerce.
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COUNTERED: 7 Arguments Against Flipkart's App-Only Makeover

Whoa! My previous article, "6 Reasons Why Flipkart's App-Only Strategy Is A Masterstroke", sparked quite a debate in the realm of social media. Every second person who took the time to read the article had some sort of problem with Flipkart's impending move. While I continue to reply to each and every comment to explain my perspective, I reckoned it would be more efficient to address the common concerns expressed by readers in a single post.
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5 Reasons Why Going App-Only Could Be Disastrous For Flipkart

The decision to go app-only seems to have stemmed from a number of factors - Myntra running fairly well on its app platform, the speculation that m-commerce will take over e-commerce, more customer information resulting in personalised services, ease in pushing notifications to the customers, saving costs for running a desktop website. However, a number of variables suggest that keeping the desktop site live is absolutely necessary for Flipkart to stay in the competition in the long run.