Millenial Generation

5 Ways For Brands To Crack The Millennial Code

When a segment of consumers numbers 700 million, they are no long just relevant. They set the tone for the market. That is the number of millennials in India today. For a brand to be successful today, it has to be favoured and backed by the millennials. In fact, you're more likely to win the lottery than have your brand make a mark without their acceptance.