MEDIA

Why Old-School PR Skills Matter In A Digital World

"Yay!" shouted a colleague. "We just got mentioned in the Insta# post of xxx blogger. I am just waiting for the FB post next." Four years ago, when I was at the helm of work in PR, this surely wasn't category A media for clients. Even today I'd like to believe it is not, but I am open to debate.
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Mocking The Bihar 'Toppers' Means Failing To See The Real Problem

Once a year, every year, there is at least one piece of news that questions the very existence of a viable education system in Bihar. Then, in the spirit of sensationalism, the media bypasses any debate on the education system and makes it a point to highlight everything regressive that can be attached to the state of Bihar. This year, it was the on-camera "examination" of two Bihar board toppers of the intermediate/Class 12th exams.
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How To Take Over A Country In 10 Easy Steps

So how does one take over a country in the 21st century? It's a lot simpler than you might think. The great European banker, Mayer Rothschild, summed it up beautifully when he said, "Let me issue and control a nation's money and I care not who writes the laws" All you need is money, honey. Once you have the cash in hand, here is a simple 10-step guide.
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#DearTwitter, Stop Letting Vested Interests Misuse You

Today, Twitter is being used to play a dirty game, a game that is morally wrong. Fake accounts are produced, fake tweets are sent out in bulk, fake trends are fabricated. Twitter is used to create fake majorities, a use I'm sure you're well aware of, a use that makes the general public reconsider their own opinion; their own choices. This use or, well, misuse, takes place because you're allowing it.