Masculinity

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The Non-Machoness Of Lord Krishna Can Teach Us Something About Masculinity

A couple of months ago, a friend and I were ambling in Delhi Haat, where we encountered an exquisite painting. The painting depicted Krishna massaging Radha's feet. My friend found the painting a bit curious. When we sat down to treat ourselves with some melt-in-the-mouth pooranpolis at the Maharashtra food stall, he asked me," Isn't Krishna supposed to be the alpha-male, the chick-magnet? How can he be shown to be so subservient?"
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Lalita And Lolita: The Two Halves Of The Indian Woman Consumer

This new woman is an assimilation of western influences as well as her traditional culture. She is a hybrid who despite of all kinds of changes is able to strike a balance among diverse spheres of her life. What implications do these trends have for marketers, products and brands? With gender being the most common form of segmenting and targeting used by marketers in general and advertisers in particular, the multi-dimensional personality of the new women is posing to be a big challenge for brands.
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Why India's Daughter Does A Disservice To Both Men And Women

Though well intentioned, Udwin's take on the issues of gender violence, and what the film dubs as India's "rape problem," does more harm than good to the greater struggle for gender equality in India. Far from casting a contemplative reflection on the incident and its aftermath, India's Daughter feels more like an investigative expose replete with detailed re-enactments of the incident, which in a perverse way fetishises the rape and glorifies the violent incident, tropes that are familiar to those of us who grew up watching films about India.

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