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Popular men's grooming brand Axe is, once again, challenging masculine stereotypes with a powerful new ad and social media initiative. Released Wednesday, the "Is It OK For Guys?" commercial highlight...
A couple of months ago, a friend and I were ambling in Delhi Haat, where we encountered an exquisite painting. The painting depicted Krishna massaging Radha's feet. My friend found the painting a bit curious. When we sat down to treat ourselves with some melt-in-the-mouth pooranpolis at the Maharashtra food stall, he asked me," Isn't Krishna supposed to be the alpha-male, the chick-magnet? How can he be shown to be so subservient?"
In this 'vintage' ad, the actor had asked men to avoid indulging in 'feminine' things such as cooking and wearing pink.
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This new woman is an assimilation of western influences as well as her traditional culture. She is a hybrid who despite of all kinds of changes is able to strike a balance among diverse spheres of her life. What implications do these trends have for marketers, products and brands? With gender being the most common form of segmenting and targeting used by marketers in general and advertisers in particular, the multi-dimensional personality of the new women is posing to be a big challenge for brands.
NEW YORK — As India continues to grapple with the problem of rape and violence against women, superstar Aamir Khan said the "balance of power" needs to change in India and the definition of masculinit...
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This article is from Open Magazine. By Sunaina Kumar A survey conducted by the UN Population Fund at the end of 2014 found three broad categories of masculinity in India. It identified 'rigid masculi...
Though well intentioned, Udwin's take on the issues of gender violence, and what the film dubs as India's "rape problem," does more harm than good to the greater struggle for gender equality in India. Far from casting a contemplative reflection on the incident and its aftermath, India's Daughter feels more like an investigative expose replete with detailed re-enactments of the incident, which in a perverse way fetishises the rape and glorifies the violent incident, tropes that are familiar to those of us who grew up watching films about India.