Make In India

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How Design Can Take 'Make In India' To The Next Level

The 'Make in India' story has great potential, but it needs a design component to be a wild success. It is 'Design in India' that will allow India to be much more than an outsourced production hub like China. It's 'Design in India' which will allow us to take our rightful place among global economies, marrying our tech and IT skills with our design heritage.
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Sorry Mark Zuckerberg, Your Free Lunch Offer Was Just Too Hard To Digest

There have been a few unsuspecting, gullible innocents who signed up for Free Basics or added the tri-colour gradient to their profile picture. Most would have because their friends did it or because Free Basics sounded so noble in its cause or because the tri-colour gradient on the DP looked so patriotic. Nevertheless, the collective consciousness of an aware India was able to detect some, if not all of the billion shades of red between 'Free' and 'Neutral'.
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The Myth Of Make In India

The much heralded Make in India Week is due in February, wherein the leviathan propaganda machine of the BJP/NDA sarkar will be unleashed in all its razzmatazz and glory, befitting the rock-star imagery of Prime Minister Narendra Modi. The celebrated Lion logo, paradoxically inspired by a Swiss bank emblem will walk majestically, never mind that manufacturing activity nosedived to a record 28-month low, exports tumbled down like Jack and Jill for 12 successive months and private investment remained as flat as a table-tennis table.
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75 Years On, HAL Is Flying Higher Than Ever

HAL, which celebrated 75 years of its existence on 23 December, is emphatically proving to the world that India's aerospace industry has come of age. The state-owned enterprise is now preparing itself to participate even more vigorously in the realisation of a stronger military and modern defence industry through the government's mantra of "Make in India".
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We Need Transformational Leadership, Not Style Without Substance

It is extraordinary how quickly we believe smart slogans. Advertising and marketing is based precisely on the ability to win subscribers and getting them hooked through language and packaging. Prime Minister Narendra Modi has understood this all too well. When he spoke of acchhe din, he struck an immediate chord through the contrast with the previous four years. Similarly, his call for "Swachh Bharat" and "Digital India" resonated across socio-economic classes. People were hooked. This was political marketing at its best. His "Make in India" was cast in a similar mould.
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How Saas-Bahu Serials, Bigg Boss Could Build Swachh Bharat, Digital India Brands

General entertainment shows could reflect the messages of social impact missions like Make in India, Digital India and Swachh Bharat through very subtle in-programming. What if Taarak Mehta and his family were shown picking up rubbish in a scene? What if a Bigg Boss contestant got nominated for eviction for lack of hygiene? Such messaging could seep in slowly and unconsciously highlight positive behaviours and discredit negative behaviours. Over time, new beliefs could shape new societal habits.
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Dear Mr. Prime Minister, You Failed To Sell Us Your Digital Un-Freedom

In the age of digital India initiative with the loud slogans of 'invest in India', somewhere there lurks a similar danger, to which India seems blinded because the politics is now being sold under the banner of development with a rosy dream of India transforming into a superpower. While this takes India away from its reality to an imaginary farce, neo-colonialism takes control to make India its 'beloved colony', this time in the name of democracy and development.
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A Case For 'Create In India'

The ambitious "Make in India" program launched by the Government of India is largely skewed towards the manufacturing sector. Most discussions are missing an equally significant opportunity that remains untapped in the services sector. The talent edge and time zone gap with the west provides India a unique advantage to emerge as the global hub for creative services. In other words, domestic as well as global buyers of marketing services can look at India as the one-stop creative shop.
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Which South Asia Do You Live In?

Which South Asia do you live in? The one which offers world-class metros and malls, super-speciality hospitals, gourmet eateries and designer homes where servants make your meals, drive your car or clean your mess? Or do you live in the South Asia where sanitation, water and electricity are a luxury, where filth, ignorance and violence means death comes early and more frequently from illness, poverty and natural disasters? Statistically, the latter is more likely.
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Slow And Steady: Why The Indian Market Is Doing Better Than We Think

After all the euphoria gripping the Indian market in the months just after the new government came to power, the reality at present is more sobering. Nevertheless, all is not lost and if we look beyond parliamentary affairs and the reforms hoopla, there are signs of improvement. Any rise is not linear and short-term concerns usually dwarf the big picture, especially the slow changes that often go unnoticed. Let us try to take a stock of the situation and examine the road ahead.