Intercultural Communication

Why Effective Cross-Cultural Communication Matters In Business

Do you know how many managers serving people across countries and continents fail to see the business challenges that stem from cultural differences? Many front-line managers and executives overlook the key fact that business learning does not always equate to culture learning. Just because someone has lived in multiple countries or speaks multiple languages does not necessarily mean they are able to cross-culturally communicate for advocacy, people management and leadership.