INDIAPLAZA.COM

7 Lessons From The Failure Of E-Commerce Pioneer Indiaplaza

Launched in 1999, Indiaplaza.com was a pioneer in e-commerce and at a time when few things were in its favour - internet speed, payment avenues or online consumers - it barrelled on, surviving the dotcom bust in early 2000 and then the recession of 2008. In early 2011, it still seemed to be doing fairly well and it even managed to raise $5 million in investment. But just two years later the company went bust. What happened and what can entrepreneurs learn from it?