India Digital Revolition


No Hassle, No Queues: How The Internet of Things Can Transform The Way You Shop

Beacon technology is the disruptive technology that will bring about this 'Omni-channel customer experience'. It uses tiny battery-powered low energy Bluetooth devices that are installed across all sections of a store and even outside in the general shopping area. These devices communicate with each other and with apps on passing mobile devices. This communication leads to a richer in-store experience by informing passing shoppers about offers and sales personalised to their preferences.