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‘Femvertising’ is taking over the ad world.
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I've been trawling social media this year to find the most abhorrent things people do on Women's Day. Every year, it becomes about roses, discounts at spas, offers on oil and atta, and huge sales at clothes shops. Every year it becomes the exact thing it ran from--greedy capitalism co-opting a fiercely anti-establishment movement. So much so that almost everyone's forgotten why we are celebrating it. Here are this year's top three winners of Women's Day Stupidity.
The first Mauka TVC hit the ball with the middle of the blade, tapping perfectly into the Indian psyche. Key ingredients - the first World Cup match excitement and the fiery, traditional and ever-so-close-to-the-heart India vs. Pakistan rivalry.