GREED

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‘I'm Not Needy. I'm Wanty': Are Brands Listening?

Consumers are no longer looking to fill need gaps. They don't have unmet "needs," strictly speaking. And, in their efforts to fulfill their greeds, consumers are willing to leave no stone unturned. To paraphrase an old adage, consumers are now saying, "I always live within my budget, even if I have to borrow to do so."
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Why Fear Is The Root Cause Of India's Problems

My father, who went to jail for two-and-a-half years in 1942 for his role in the independence movement, told me that the greatest gift that Gandhiji gave to all Indians (besides independence) was to rid them of their fear of Englishmen. This removal of fear brought in a quantum jump in the mindset of Indians and made them aware that they could manage their own affairs with their own people.

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