Build Your Own Path, Break Down Frameworks

As an MBA student, I was taught various frameworks, ranging from the 4Ps to the Balanced Scorecard to 5 Forces. This continued when I was a consultant and used Disruptive Innovation, BCG Matrix or whatever the framework du jour was. I loved frameworks at that time because they helped to quickly size up a situation and come up with a model that helped everyone to understand my approach to framing and solving a problem. Yet, I started to get a sense that perhaps frameworks weren't so perfect after all.