FLOURISHING

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Reframing Sustainability: Don't Be ‘Less Bad', Aspire To Flourish

Somewhere along the way vikas (development) became a one-dimensional concept for many, focused primarily on individual or organisational progress (profit) and the inherent interconnectedness of all things, of life, was forgotten. We are meant to be living in the age of sustainability, and in this regard, India is certainly in its infancy. In conversations I have had with business leaders in the private sector, it appears that the word sustainability is not fully understood, has lost its meaning. To many, it has come to mean being less bad.