FILTER BUBBLES

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Filter Bubbles Are Shrinking Our Minds

In a Ted Talk, internet activist Eli Pariser demonstrated how the same search query can produce very different results for different individuals, based on their past online behaviour. As Pariser argues, these algorithms are playing the role of information gatekeepers. They shape, or reinforce, our world view based on what we want to see instead of what we would rather not see but may need to see.