Feminism is the in-thing in Bollywood. Everybody wants to cash in on it. There was little doubt that Aishwarya Rai Bachchan's comeback film, too, would be a woman-oriented film. But you know what happens when you don't understand gender yet try to wash your hands in the flowing Ganga? You end up making a feminism faux pas. That's what I saw in the just released much-awaited trailer of Jazbaa.