FASHION INDIA

SIMON DE TREY

How Indian Artisans Can Weave Their Magic In The Global Sphere

What we do best in India and what we are recognised most for internationally is embroidery. Artisans in India, however, often come from the poorest levels of society and are frequently illiterate. It is almost impossible for them to keep up with the times (as yet). Try ordering a few thousand metres of silk in Varanasi or Kanchipuram: production structures will not be able to deliver. This prevents our contributions from earning the recognition they deserve in the international luxury industry.