Economy India

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A Case For 'Create In India'

The ambitious "Make in India" program launched by the Government of India is largely skewed towards the manufacturing sector. Most discussions are missing an equally significant opportunity that remains untapped in the services sector. The talent edge and time zone gap with the west provides India a unique advantage to emerge as the global hub for creative services. In other words, domestic as well as global buyers of marketing services can look at India as the one-stop creative shop.