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Before crafting the budget of fiscal year 2015, brands must first understand the latest digital marketing trends, including the use of technology to leverage search and social data. The success of today's marketing organisations is largely driven by their adoption of digital technologies to transform their business.
In August 2014, Prime Minister Narendra Modi articulated a bolder vision. The declared goal for his 'Digital India' initiative is nothing less than "...to transform India into a digitally empowered society and knowledge economy." The bar has moved higher, and this is not just rhetoric. A tech revolution is sweeping the world--and it has the potential to fundamentally transform India in the coming decade.