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Choice can both empower and debilitate.
Customers are the reason why businesses exist. Many businesses want to be customer-centric and spend time, money and other resources to make it happen. But they don't get the desired results. One reas...
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What do customers really want? Plenty has been written on the subject. Companies do tons of research to find out what their customers want. They do market research, commission ethnographic studies, se...
Last week I was at a leading coffee chain at Indira Nagar in Bangalore for a quiet meeting with one of my clients. However, from the moment we occupied the table, a server insisted on hovering next to me waiting for my order. I requested her to give me some time but she didn't budge. After she brought my order, she came again in seconds with the bill. Her whole objective seem to have been to quickly empty the table for the next customer. I was disgusted at the attitude.
One of the downsides of shopping online is making sure you’re available to receive your deliveries. Some offices are sniffy about your new frying pan or thermal underwear landing up in the reception a...